The Heights Ski & Country Club
For the brand, we updated the old logo to a sleek black and white design with a word mark. The shield was prominent in previous iterations of the logo and we wanted to pay homage to this. Skiing resides at the heart of The Heights which is why we incorporated ski-tracks within the shield itself.
The new logo looks sleek on all forms of media and really helps capture the attention of would-be members while giving its current members a symbol to wear with pride.
The Heights provides a variety of activities for its members to enjoy. From menus, posters and tent cards to brochures and swag, we provided the ski-club with all the necessary materials to keep their members informed and entertained.
Every piece of printed material was also turned into a digital version. Posters of events were turned into banners to display on their homepage, redesigned to be easily sharable in their social channels and resources were made readily available to download from their website.
When we brought on The Heights as a client, they were in the midst of a new website build. We continued the build incorporating new branding, updated copy and imagery that shows the members-only club as an appealing alternative to the hustle and bustle of large and overcrowded ski-resorts found throughout Southern Ontario.
We continue to work in tandem with the ski club to keep the website up to date with events, programs, training and resources for its members, especially during the busy ski season.