The Canex Group Of Companies has several other companies operating underneath. For the overarching brand, we modernized the logo, making it cleaner and more digital-friendly. We took a similar approach to the underlying brands – Canex Homes Inc., Canex Contracting Inc., Canex Wall Systems Inc., and Formo Moulding. We used the red and black in the overarching brand to inform the colours throughout the brand collaterals including business cards, letterheads, envelopes and more.
We used the red and black colour scheme in the overarching brand logo throughout all brand collaters including lawn signs, door hangers, clothes, hardhats, business cards, letterheads and envelopes to keep everything visually consistent.
Canex provides a large number of services in the construction industry and when we began designing the website, we made sure it was laid out in such a way that provides a lot of information in digestible segments. We used the same colour scheme that we used in the brand collaterals while incorporating yellow as a complementary colour to provide a strong visual balance to the website.