Together We Stand
Together We Stand is a charity that is for Canadians, by Canadians. Pulling inspiration from the national flag for both the logo and colour scheme, red and white is prominent throughout all printed and digital brand collaterals, paying respect to our country, those who fight to protect it and their families back home.
For imagery, we mirrored the activities of soldiers with the actions of the families back home, giving a strong visual and emotional connection that showcases the other side of the military.
Perhaps the most significant piece we produced for Together We Stand was the gift box intended for the families of those stationed overseas. Each “Family Gift Box” contained a presentation folder with a brochure and a billfold containing gift cards and coupons from all sponsors including Adidas, Cineplex, Spin Master, Sleep Country and many more.
TCCO sourced all materials for this package and provided design, copy, translation and print and helped the organization package over 2500 of these boxes. Alongside the gift boxes, we also created Media Kits and Donor Gift Boxes that included a coin and commemorative pin, a booklet of thank you’s from the families and a sample of the Family Gift Box.
We had to ensure all brand collateral contained both English and French as requested by the Department of National Defence.
For the digital component of Together We Stand, we had to create two one-page websites, one in French and one in English. Both feature top-level information about the organization, news updates, testimonials, the ability to write a message to the families, and the opportunity to donate to the organization.
Other digital assets created by TCCO include a PowerPoint presentation to assist board members in meeting with potential donors, Social Media ads for Facebook and Instagram that utilized the same imagery from the brochure, and EDMs to notify the families of the various events where the founders of the organization would deliver the boxes.