Lake Country Airways
Pulling inspiration from the rustic destinations where Lake Country Airways brings cottagers and adventure seekers, we incorporated a woodsy and natural feel into the logo, whose colour palette informed the design on all brand material including brochures, signage and the website. The owner of LCA is a massive airplane buff so we paid homage to this by including a dHc-2 Beaver, a personal favourite of his, in the logo.
We created a series of tri-fold brochures that highlight the different destinations that Lake Country Airways flies to and from. From the most luxurious resorts in Muskoka to numerous isolated fishing camps in Northern Ontario, each brochure highlighted the planes in LCAs fleet and showcased the accompanying destination including flight paths, flight times and pricing.
Perfect for those weekends at the cottage or a fishing adventure at one of the many isolated camps located in Northern Ontario, we sourced intentionally distressed baseball caps with the LCA logo to go with the rustic aesthetic of the brand.
The main focus of the Lake Country Airways website was to make booking a flight as easy as possible for the user. When you land on the website, the first thing you see is the online booking portal that allows you to easily plan your next adventure.
The overall aesthetic of the site incorporates the same rustic scenes that inspired the logo design while integrating the same splashes of colour that can be found on the planes in LCA’s fleet.