Deerhurst Lakeside Lodge Muskoka
Deerhurst Resort is steeped in a rich history and exemplifies the true Muskoka experience. By developing Lakeside Lodge, Skyline Investments, the owners of the resort, wanted to give people the opportunity to own a piece of this historic property located in one of the most sought-after locations in Canada and the world; Muskoka.
/ Brand
When creating the brand for Lakeside Lodge, we wanted to make sure to stay consistent with Deerhurst Resorts branding. The location sells itself, so we made sure to include a mix of images showcasing the sought-after Muskoka lifestyle, incorporating greens and turquoise colours to pay homage to the trees and waters that surround Deerhurst.
Sale sheets, floorplans, presentation folders, catalogues and an investor brochure were all created to assist the sales representatives in selling units at Lakeside Lodge. All pieces incorporated the “Muskoka Lifestyle,” combining a mix of renderings and striking imagery and messaging to get people excited about a rare opportunity of affordable ownership in Muskoka.
/ Digital
The website was designed knowing that Muskoka carries enough pull for consumers on its own. Incorporating the same imagery and colours used in our printed materials. We made the site flow from a micro-to-macro view, starting with the suites then moving onto the building, the resort and finally, the region itself. We also created a series of EDMs to inform owners of building updates and events at Deerhurst.
